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Guides
Practical explanations of how getting found online actually works, written for business owners rather than marketers. No jargon, no promises of overnight results.
Getting found
SEO basicsWhat search engines are actually measuring, and which parts you can control.
Get found on GoogleThe practical steps, in the order worth doing them.
Local SEOHow to show up when someone searches for a service "near me".
Google Business ProfileThe free listing that outperforms most websites for local searches.
Making your site work harder
Site speedWhy slow pages lose customers and rankings, and what to do about it.
Writing website contentWhat to actually put on the page when you are staring at a blank screen.
Do you need a website?An honest look at when social media is enough and when it is not.
Choosing a web designerQuestions to ask, and warning signs worth walking away from.
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